We build gamesyour audienceactually plays.

Deep Monolith builds branded gaming experiences for brands and creators with existing audiences — Roblox worlds, mobile games, and gamification campaigns. Strategy, design, and development under one roof.

Tell us about your audience See our work

Games built for your brand.
Played by your community.

Most brands treat gaming as a novelty. We treat it as a channel — one with better engagement rates, longer session times, and audiences that actually share what they play.

We work with brands and creators who already have an audience, and help them turn that audience into players.

How we build.

Four disciplines / 01—04
01
Roblox World Development

Meet your audience where they already play.

Roblox has 88M+ daily active users. A growing share of them are your customers. We design and build branded Roblox worlds — social spaces, mini-games, and activations — that put your brand inside the platform your audience lives in. Concept to launch, we handle everything.

Best for
Product launchesGen Z reachCreator IP extension
02
Branded Mobile Games

Your brand in their pocket, every day.

A branded mobile game keeps your audience engaged between campaigns, content drops, and product launches. We build free-to-play experiences around your IP — characters, mascots, brand world — and distribute them so your audience can actually find them.

Best for
Creator IPMascot charactersRetention
03
Gamification Campaigns

Turn a campaign into a game.

Points, leaderboards, challenges, rewards — applied to a specific campaign goal. We design mechanics around your marketing objective (launch, activation, retention, referral) and build the system that runs it.

Best for
Launch activationLoyaltyEvents
04
Educational & Training Games

Make them learn without knowing they're learning.

Game-based experiences for onboarding, training, education, and research — for companies, museums, and institutions that want engagement rates classroom content can't match.

Best for
Corporate L&DMuseumsResearch
Receipts

Real platforms. Real numbers. Real players.

10K+

Concurrent live viewers inside the Escada Roblox world

50K+

Tony Epic Run downloads at launch — organic, from the existing audience

4M+

Creator subscriber base activated through branded mobile play

Selected work · 2024 — 2026

Two brands. Two audiences.
Both, now playing.

Depth over volume / 02 cases
Roblox
Escada — Luxury fragrance

Fairy Love — a Roblox world for a perfume launch.

Reach Gen Z women for the launch of a new perfume — an audience that doesn't respond to traditional advertising.

What we built — A Roblox social world for the Fairy Love launch. Players explored a funfair environment, hung out with female streamers during live events, and won real discount coupons through a custom claw-machine mini-game, converting in-world engagement into trackable offline purchases.

Social hubStreamer integrationIn-game commerceClaw machine mechanic
Result

10,000+concurrent viewers — live, inside the world, around the brand.

Tony — Children's content creator · 4M+ subs

Tony Epic Run — turning passive viewers into daily players.

Tony's audience was growing on YouTube but engagement was passive: viewers watched, then left. The brand needed a reason for fans to come back between uploads.

What we built — A free-to-play mobile runner built around Tony's mascot character, letting fans play as the character they watched in the cartoon videos. The game extended Tony's IP into daily active play — giving the audience a reason to engage between video drops.

Endless runnerIP extensionFree-to-playiOS + Android
Result

50,000+downloads at launch — organic, from Tony's existing audience.

iOS · Android
Operating model

One studio.
Full ownership.

No handoffs. No agency-then-dev-shop split. We run the full process internally — from the first strategy call to the day players start showing up.

01 · Strategy

Audience, goal, timeline.

We start with your audience, the marketing objective, and the launch window. The right experience gets designed before a line of code gets written.

02 · Design

Game design + UX + brand.

Game mechanics, UX, and visual identity inside your brand guidelines. The experience is built around your audience's behaviour — not a template.

03 · Build

Full development, in-house.

Roblox (Luau), Unity, web, mobile. Our team writes the code. We don't outsource the build — that's the whole point of working with a studio.

04 · Launch

Live, with players.

Distribution, platform submission, go-live support. We stay on the ground until players are actually playing — and metrics start coming back.

We've been building games since before brands knew they needed them.

Deep Monolith is a branded gaming studio. We build interactive experiences for brands and creators that already have an audience — Roblox worlds, mobile games, and gamification campaigns that give that audience a reason to play.

We've built for Escada and Tony. We'd like to build for you.

Start a project

Your audience
is waiting.

Tell us about your brand, your audience, and what you want them to do. We'll tell you if gaming is the right move — and if it is, we'll build it.

Directinfo.deepmonolith@gmail.com
For presspress.deepmonolith@gmail.com
Capacity3 partner slots — Q3 2026
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